WESTWORLD: WE ARE PLEASED YOU SERVE US

CREATIVE DIRECTOR // GIANT SPOON

HBO was looking for ways to re-energize their fanbase and intrigue new viewers for Season 4 of Westworld. So, we blurred the lines between fiction and reality by having Westworld infiltrate NYC. Android 'hosts' took over street vendor carts selling iconic New York-based brands. Then, for our grand finale, NYC-based choreographer Stephen Petronio's dance company turned into a fleet of host-controlled New Yorkers, performing an eye-catching anachronistic waltz on the Highline - a key location in Season 4.