SANTA CLARITA DIET: HIDDEN IN PLAIN SIGHT
Netflix’s Santa Clarita Diet is a dark comedy about your typical suburban husband-and-wife realtors — typical until said wife wakes up one day as a zombie. For the premiere, the trick was to create an experience that celebrated the show’s tongue-in-cheek, gross-out gore in a fun, shareable way.
Tapping into the idea that In Santa Clarita, things aren’t exactly what they seem – that there’s a darkness beyond the white picket fence - we played on the concept of “hidden in plain sight” incorporating design details, entertaining interactions and moments of discovery around every corner.
The Living (Dead) Space
Since the series follows the lives of two realtors, we staged the after-party as an “open house” - an immersive and interactive playground where guests could explore various rooms and vignettes throughout the property, each filled with twisted details.
