ABSOLUT electrik holiday
lead CREATIVE // mkg
Absolut, in partnership with Lyft, helped nightlife lovers kick-off the holidays and infused a new sense of social electricity into the party season by bringing together new friends, experiences and social surprises – inspired by the return of its limited edition electric blue bottle, Absolut Electrik. Our party in NYC launched the multi-city program and brought the campaign message to life - with Absolut Electrik, a truly epic night starts with the spark that happens when we embrace unexpected connections, and ends with more nightlife inclusivity for all.
Select Lyft Line users who were picked up in a blue Electrik Lyft car met for the first time, and came together over social prompts such as, “Would I Ever” questions and games like, “Lip Sync Karaoke.” Energized by the new connections made in the custom cars, riders then celebrated together at our Absolut Electrik party.
