NETFLIX AT ADVERTISING WEEK NY

NETFLIX AT ADVERTISING WEEK NY

CREATIVE DIRECTOR // MKG

Netflix may be the trailblazing master of the streaming world, but in the advertising space, they’re still pretty new. So for their first time at Advertising Week NY, we wanted Netflix to show up in a big way that only they could. We needed attendees to experience “The Netflix Effect” IRL. We understood that even as conference newbies, Netflix has always known what sells an audience, and the Manhattan Mall venue was the perfect place to bring that to life, with tongue firmly planted in cheek. From original titles reimagined as ‘ads’, to a “shoppable” lounge space that immersed attendees in IP and product offerings, we surprised, delighted and connected with conference attendees and fans alike.